October 8, 2011

The Story of 3 Apples! Part-2

Hi Guys,

I said I would write about the third apple yesterday. But sadly, there was no power for about 3 hours and hence I was not able to write anything.

Already, the history of Steve Jobs has been there in the net at various places and I don’t want to repeat that. I just want to share about the story behind Apple Logo.

In 1976, Steve Jobs wanted to name his company and the first thought that came into his mind was Apple, because he had worked in an Apple farm. They thought of some other terms such as Matrix, but Apple Computers seemed more perfect.
Apple's first logo- Newton sitting below Apple Tree

Their first logo was a big one. It depicted Newton sitting beneath the Tree of Knowledge. But Steve didn’t want a complicated logo and wanted a simple one. So, Rob Janoff, the logo designer of Apple came out with the Rainbow Apple. It was apple with the colors of a Rainbow and a bite taken of the right side. There are two stories behind this. One story says that the logo was designed to tribute Newton for his discovery on gravity and separation of light rays into various colors. It was also depicting transfer of knowledge from Tree of Knowledge. Another story says that the logo was an advertisement to Apple II computers depicting its wide range of color capabilities.
Apple's later logos - From Rainbow Apple to Blue Apple to Metallic Apple

The modern logo is a little varied one. It has monotonous color and apart from that the design remains the same. The most used color is either white or silver which looks perfect. The literal meaning of the logo is ‘Bite/Byte into the Apple’. It denotes Apple as the Tree of Knowledge (yet again).

I also got an interesting piece of information that Macintosh, Apple’s computer series is the name of a variety of Apple.

Happy Reading!!!


  1. Very informative. Good to read these little stories about big companies. Interesting change and thought about the logo, I liked the original one too.
    Have a fabulous sunday Karthick:)

  2. @Arti

    thanks... yeah... little stories r often interesting... have a good sunday...

  3. Neat post.. i did one the day Steve jobs passed away..!! he sure has left a mark!


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