July 17, 2012

Is Flipkart losing its path?

Hi Guys,

Two or three days back, there were many angry views on Flipkart in Twitter. The reason was Flipkart increased the minimum price for Free Home Delivery from Rs. 200 to Rs. 300. There were already a few murmurs here and there and this announcement made e-shoppers fuming.

I still remember my first purchase on Flipkart. How I came to know about the site was far more interesting. It was nearly three years back or might be a little less than that. My dad was searching for a book that was a detailed city map of Chennai. He was not able to get it at most of the shops. A few days before this incident I read one of the Chetan Bhagat’s books and went to his website to see more details about him. That’s when I saw the link for Online Purchase. And so when my dad was searching, I thought why not try it online.

Of the two or three sites (that were actually referring to Chetan Bhagat’s books) Flipkart had the book my dad wanted and that was the first purchase. Its value was Rs.240. No discount was given for the book. Anyway we were impressed with the packing and my dad was not able to believe the service.

Days went by and I bought quite a lot of books at Flipkart. I started referring the site to my friends too (Flipkart was not advertising then). My classmates turned out to be a big customer for Flipkart in the following time (particularly during the Placement season). The free home delivery price was Rs. 100 then.

Next story is How I moved out of Flipkart. I can’t say I moved out completely, but then I detached myself from Flipkart Books service. The reasons were simple. I was able to find books at a cheaper price in some other sites. Sites such as Junglee, provided a comparison and gave the best offer. There were sites which gave Free Home Delivery for literally everything they sold.

Still, I made my brother buy his mobile phone through Flipkart and recently I too got it via Flipkart. In terms of mobile phones or electronic gadgets, I think Flipkart is still a very competitive one.

But in terms of books, which was their starting point, I think they are slowly losing their path. Most of the books cost below Rs. 300, so who will buy the books from Flipkart. The price might be cheaper than the book at a bookstore, but still to a customer, Rs. 30 seems to be a big value. And most of the other e-stores offer at a very less price.

And there has been many other complaints too. Some of the goods, they display as In Stock are actually Out of Stock. After making the order, someone calls you after a week and say that it is unavailable. How terrible will it be? It is happening particularly in the case of highly expensive low moving products. This makes the higher end customers move out.

On the whole, it seems like the biggest online store of India, that set example for many others is slowly losing its path. With competition coming in from various other sites in many parameters, if Flipkart doesn’t respond there is a huge chance of the company being overtaken by some other e-store.

Happy Reading!!!


  1. I Have read your article this is really very nice and useful i like it.
    Thank you for post..

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  2. I have never used Flipcart. I always buy my books from a bookstore!!
    But its sad that how they are losing their way after starting out very strongly.
    Wish you a nice week Karthick:)

  3. Read a recent article that Flipkart is entering into stock market and seems to be losing its focus due to fund management issues

  4. Yes karthick u r rite, Flipkart bought Letsbuy.com. I was satisfied with letsbuy rather than flipkart. the Letsbuy allows free home delivery for products below Rs:200 with a condition to pay online. But flipkart asks to pay Rs:30 extra. In this case we could directly go and find a book from local book stores

  5. Hello,

    Really flipkart.com is going very high in india, now its rated as one of the indias most trusted site to shop online. And it is the largest online shopping site in india.

    Now you can also use the discount coupon codes for flipkart to cut down the price of the original price and get big discount on anything you buy at flipkart here is the list of coupons http://www.couponupto.in/flipkart.com/

    Happy shopping at flipkart


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  7. Nice Blog! and thanks for sharing for this useful information.

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    Flipcart coupon codes provide a large number of daily use products online at very cost effective rates.


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