Has the Smart Phone Industry Matured?

Hi Guys,

Long back, I had written a post on how Samsung was losing its plot in India in the Smart Phone segment. In this post, I try to find out the way the Indian Smart Phone Industry is panning out and how different players are fighting it out.

Has the Smart Phone Industry matured?

Large Displays, Better RAMs, Better Resolution, More Megapixels… This is how brands are differentiating. Even the flagships have concepts like Force Touch, Iris Scanner which are not really great innovations. Today any smartphone in the range of Rs. 10000 has a good screen, decent camera and a big display. And brands matter less and less. So many Chinese brands are coming in. Nubia, Meizu, PhiComm, Coolpad… These are some of the brands that came in last year and had a decent crowd going for it. Reliability has not been a big question mark as the OEM tends to be the same player. The newsmakers have been fast shifting… From Motorola to Xiaomi to OnePlus to Asus in a span of 2 years.

Flagships are not really attention seekers anymore. Who would spend 40000 bucks on a phone when a 10000 bucks phone has 75% of those features. Apple thought it could extract its brand premium and priced 6S at a whopping price of Rs. 62000. Only to realize that Indians value their money and had to reduce price by nearly 15% overnight.

Do UIs Matter?

With majority of phone makers coming out with their own UI like MIUI (Xiaomi), Zen UI (Asus), Oxygen OI (OnePlus), does it really matter to the end user? Some of the UIs are pretty different, but none difficult to manage. The interface remains pretty much the same. And it doesn’t seem to be a key feature that impacts Buying Behaviour. Before OnePlus Two came out, CyanogenMed (which was used in Oneplus One) was highly critical and said OnePlus Two would fail because there was no Cyanogen. OnePlus said Oxygen UI is the best UI that is available today. But, no one bothered about the UI. No one either criticized or praised Oxygen UI.

I just wonder why many companies donot stick to the stock UI like Motorola. It is less complicated, straight forward to use and people find it good. So, why spend lot of R&D on a UI which is really not different?

Less Choice is better?

There is a concept in Behavioural Economics which states that lesser the choice, better the proposition. More the choice, people tend to get away or become confused. Most of the companies had a very good sales in the first generation – Motorala (Moto E, Moto G, Moto X), Xiaomi (Mi3, Redmi 1S), One Plus One and Asus Zenfone. Once these phones started coming out with more and more models, people started getting confused and the sales started dipping.

Any new Game Changers?

One of the key requirements of users these days is better batteries. But if you raise the capacity, the phone becomes heavy. What we need is an innovative technology that could provide better powerful batteries. I don’t think any of the existing companies are looking to solve this. The solution could come in from a new player who specializes in manufacturing batteries (someone like Panasonic or maybe Tesla or a new kid in the block).

Apart from that, most of the innovations claimed by companies are really not Game Changers. And again they are easily imitable in nature. The Industry looks to have hit a plateau where larger display, more MPs and better resolution are available with everyone and are affordable too.

Worldwide too, it doesn’t seem vastly different with Apple gorging up 94% of the Smartphone profits despite selling less than a third of the smart phones. The remaining players fight for the 6%. Apple has been able to play with its brand name, replacements and stature. But, not sure how long it would convince people to buy Apple, just because it is Apple…

It appears to have lot of parallels with the PC industry. Effectively, it looks like a field where everyone around looks the same and you got to sell more, spend less to make more profits…

Happy Reading!

Gods, Kings & Slaves: The Siege of Madurai - R. Venkatesh - Book Review

Gods, Kings & Slaves: The Siege of Madurai by R. Venketesh

My rating: 4 of 5 stars

The key reason for me to touch upon this book was 'Madurai'. Historically Madurai has been associated with Sangam Literature, Meenakshi Amman Temple and the Pandian Dynasty. And this book is about the downfall of the Pandyan dynasty which once had its wings spread across the entire Southern India and Sri Lanka.

The timeline of the story is late 13th and early 14th century. There are two parallel story lines. One revolves around Veera who is the illegitimate son of the ruling Pandian king Kulasekharan Pandian. The story deals with Veera's fight for power with his brother Sundar who is the legitimate son of the king. On the other side, we are taken through the Gujarat Region where an young boy Chand Ram is born with the prediction that he would become the ruler of Hindustan. Chand Ram is castrated when he tries to elope with a slave girl from the king's Harem and later he becomes slave to a Arab tradesman, where he is named Malik. Further he becomes the slave of Allaudin Khilji and later the general of the great ruler.

Malik becomes a great strategist and becomes the key for Khilji to acquire the wealth of temples from South India. Veera becomes king and doesn't expect the sudden strike from Malik along with his brother Sundar. Madurai has been left unprotected as no one expects a strike. Thus ends the mighty Pandyan dynasty.

What impressed me in the book was the vivid writing. Right from the childhood of the princes, the childhood fights, politics of crowning the princes, the strategies of Veera's war in Lanka or Malik's war in Warangal, the deception all make it a great reading. The Human emotions and psychology have been captured wonderfully. When Veera is afraid in the last war, the author portrays how the administrative nature of King's work has depleted the warrior in him. Even at the end when the entire city is destroyed, the brothers would be fighting for the rule which reflects the ego and rivalry they had in them. Similarly in Delhi, Khilji would have become a very timid person afraid of the great strategist Malik and would suffer a very bad end.

A great book to read if you are interested in History and wish to know about what happened in India in the 1300s.

View all my reviews

Happy Reading!

Having Momos with uninvited Cats!

Hi Guys,

A few months back, we (me and a few friends of mine) went on a trip to Coorg and on the way we stopped by at Bylakuppe to visit the Tibetian Monastery. We decided to have lunch at a small Tibetian restaurant. It was a pretty small place and we found out that we were the only guys at the restaurant.

We ordered a few Momos and as we started eating, two small cats came by. They were kittens maturing into the cat phase. Our table was right next to the window and one cat just peeped in. First she was a bit careful about stepping in. Once she learned that we were not going to do anything, she started to walk across our legs underneath the table. The other cat was still a bit shy and was just peeping through. Meanwhile, she started lying in between my legs and my friend Ankur was saying that she is fond of me. I was a bit scared as to if she would bite or scratch my legs. So, I constantly had a look on the cat.

Personally, I love cats for a few reasons. They are so quiet creatures. They move without creating any noise and sit on walls peacefully. Their movement is so graceful and they appear naïve, but are great observers of things around them. Somehow, I find some of those characteristics in myself and hence have some fondness on observing cats. They are so nimble that nothing happens to them even if they fall from a great height.

And so, while we were eating, an old Tibetan lady and her grandson came to eat. So, my dear cat left me and went there in search of something interesting. I was a bit relaxed as she was no more at our table. The old lady just took one of the Momos and fed it to the cat. So, I assumed that the cat might be domesticated and must have lost the hunting skills (domesticated cats rely on their owner for food and the hunting capability is lost). After finishing it, she came back to us. This time we gave a small piece of Momo and finally the other cat also came in.

They kept on roaming around the place for some time. They went out and sat on the window frame from outside. Finally, I gathered some courage and took my hand to touch the cat (something I haven’t done before). And this time she got scared and jumped down before even my hand went near her head. I never left her to touch me and she reciprocated the same to me in the end.

It has been a few months since it happened, but the cute cat does come into my mind quite often…

Happy Reading!!!