September 5, 2012

Advantage Nokia?

Hi Guys,

It looked as if all the roads were closed for Nokia. From the days of being a very dominating player, they were pushed to an ordinary player whose smart phones were terribly failing in the market. Their unwillingness to switch to a different OS seemed perilous. When Apple came out with innovations and Samsung followed the path with comparatively cheaper phones, Nokia’s comeback strategy looked difficult.

Do you India’s most trustable brand? It’s Nokia. It has been in the number One place for quite some time. Nokia has been my favourite brand for a long time. It was the market leader in India’s mobile segment till last year. Even now, it has a dominating power among the lower income group. The stable and reliable lower price phones were the supporting factors. But when it came to higher end mobile, Nokia lacked market space and Samsung conquered it.

For the past few months, Nokia has been trying to innovate and come out with a new product. The initial Lumia models were quite average and didn’t perform as expected. 808 Pureview was promoted with Camera as the main product and that worked to some extent for Nokia. Camera crazy guys started to adore the Pureview.

But, Nokia needed something big to be back. So did Windows Phone OS. For both the players, the new product is nearly a ‘Do or Die’ product. After a series of hypes, the introduction ceremony took place today and the whole Twitter was trending with the tagline #switchtolumia

Nokia has succeeded to create the initial impact among the customer’s mindset. With Apple lacking innovations and Samsung caught in the copycat scandal, it is the best time for Nokia to breakthrough. Nokia seems to promote the product with the tag of Wireless Charging. Basically, you don’t need to plug in and charge but if you keep the phone on the charge pad it will get charged. How innovative is this? The technology is innovative, but the flexibility it will create depends on the convenience factor.

Also, the first phone with Windows Phone 8 OS creates some hype. After failures, there is a hope that Microsoft will come out with a better OS as it is very critical for the future of the mobile OS of Microsoft. Also the addition of Pureview seems to be an attractive feature as it promises better Camera than other smart phones.

The initial hype is great. With Apple phones getting stereotyped and Samsung facing troubles, the wind is blowing towards Nokia. Now it depends on how strong Nokia’s sail is. It’s Make or Break situation for Nokia.

Let us wait and see how customers respond.

Happy Reading!!!

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